TCFA 2025 第24屆 流通經營者高峰論壇

TCFA 2025 · 24th Retail Entrepreneur Summit

創新迎變・創造新局｜台北｜2025‑09‑24

Innovate & Transform · Taipei · 2025‑09‑24

零售創新Retail Innovation 數據中台Data Platform 車後服務Auto Aftermarket 會員經營Membership

📖 活動簡介

📖 About the Event

《流通經營者高峰論壇》為台灣連鎖暨加盟協會（TCFA）年度指標盛會，已邁入第 24 屆。本屆以「創新迎變、創造新局」為主軸，聚焦零售與通路的數位轉型、會員經營與跨域合作；車麗屋由董事長卓豐閔分享「服務多元創新：車後市場生態系的打造」。

The TCFA Retail Entrepreneur Summit is the association’s annual flagship event, dedicated to shaping the future of the retail industry. Now in its 24th year, the 2025 summit centers on digital transformation, omni-channel operations, and membership strategies, providing a platform for industry leaders to share insights and explore emerging opportunities.

At this year’s summit, Feng Min Cho, Chairman of Car1, delivered a keynote speech titled “Service Innovation: Building an Auto-Aftermarket Ecosystem,” highlighting how innovation and collaboration can drive growth and redefine customer experiences across the automotive aftermarket sector.

  • 主辦單位：台灣連鎖暨加盟協會（TCFA）
  • 時間：2025 年 9 月 24 日
  • 地點：台北
  • Organizer: TCFA
  • Date: September 24, 2025
  • Venue: Taipei
活動合照 / Group photo

✨ 論壇亮點

✨ Highlights

產業交流
鏈結零售、供應鏈與新創，促成實務合作與共同倡議。
Cross-Industry Networking
Connect with retailers, suppliers, technology partners, and startups to foster meaningful collaboration and strategic partnerships.
數位轉型
聚焦數據整合、中台與 OMO，提升營運效率與體驗。
Digital Transformation
Explore the integration of data platforms, middleware solutions, and OMO strategies to boost operational efficiency and elevate customer experience.
未來路徑
AI 應用、智慧選品、永續治理，建立成長飛輪。
Future Roadmap
Gain insights into the future of retail, including AI adoption, smart product assortments, and the sustainability flywheel driving long-term growth.

🗓️ 議程重點

🗓️ Agenda

主題演講
零售創新與數據驅動營運。
Keynote Sessions
Pioneering retail innovation, data-driven strategies, and visionary leadership shaping the future of the industry.
案例分享
品牌數位轉型、跨域整合、會員經營。
Case Studies
Real-world success stories on digital transformation, platform integration, and omni-channel excellence.
圓桌座談
AI 工具導入、供應鏈協作、永續實踐。
Panel Discussions
In-depth dialogues on AI adoption, supply chain collaboration, sustainability practices, and evolving business models.

📰 媒體報導

📰 Media

重點：服務多元創新、數據與雲端工具強化會員體驗與營運效能。
Highlight: Service innovation using data & cloud tools to enhance CX and efficiency.
重點：零售創新、AI 與永續等議題；企業分享數位轉型與通路新模式。
Highlight: Retail innovation, AI & sustainability; new channel models shared by industry leaders.

📸 精選照片

📸 Gallery

頒獎 / Award 演講 / Talk 交流 1 / Networking 1 交流 2 / Networking 2 舞台 / Stage TCFA 感謝函 / Appreciation Letter 經濟日報 報導版面 / Economic Daily News page

🎤 簡報重點

🎤 Talk Highlights

企業版圖Group

汽車百貨、商場、停車場與保險經紀多元事業；以車後服務為核心。

Diverse businesses—auto retail, malls, parking, insurance—centered on the auto‑aftermarket.

發展里程碑Milestones

1994 首店 → 2000 成立 → 2003 ISO → 2016 SAP/O2O → 2021 台鐵案 → 2024 國家品質獎、攜手 Point S。

1994 first store → 2000 founded → 2003 ISO → 2016 SAP/O2O → 2021 TRA project → 2024 National Quality Award & Point S partnership.

會員經營Membership

180 萬會員、HappyGo 合作；整合人車履歷與消費歷程，推動個人化行銷。

1.8M members with HappyGo; unified people‑car profiles & journeys enable personalization.

數位三支柱Digital Trio

雲端 POS、智慧選品 Web、對話式商務 LineBot（貨價查詢）。

Cloud POS, smart assortment web, and conversational LineBot for price lookup.

數據中台Data Platform

整合會員/商品/場域/供應商/車輛/員工 ID，串接 POS/EIP/SAP ERP，驅動採購、庫存、財會、KPI。

Integrates member/product/location/supplier/vehicle/staff IDs with POS/EIP/SAP to drive purchasing, inventory, finance, and KPIs.

🛒 全通路事業版圖

🛒 Omni‑channel Footprint

線下據點Offline
直營通路 33 店、台亞加油站 111 站。 33 directly‑operated stores; 111 Formosa Gas Station locations in collaboration.
線上據點Online
自營 O2O 官網 + 各大電商平台；24/7 服務。 O2O website plus marketplaces; 24/7 service.
全球合作Global
Point S 遍及 5 大洲、53 國、6500 銷售點。 Point S across 5 continents, 53 countries, and 6,500 points of sale.

🧠 數位轉型與系統整合

🧠 Digital & Systems

  • POS：收銀、採購、庫存、會員、美容、保險整合管理
  • EIP：出缺勤、排班、KPI、公文、ISO 品管
  • SAP ERP：日結自動拋帳；BI 追蹤客單價、來客數、銷售趨勢
  • POS: cashiering, purchasing, inventory, membership, grooming, insurance
  • EIP: attendance, scheduling, KPIs, documents, ISO QMS
  • SAP ERP: daily postings; BI dashboards for AOV, traffic, sales trends

🧭 OMO 會員策略

🧭 OMO & CRM

  • Line／App 與門市、官網整合，建立虛實互動與個人化優惠
  • 會員數據串接：人車履歷 + 消費歷程，精準行銷與回購
  • 通路導購：線上下單、到店安裝，流程即時通知與回饋
  • Integrate Line/App with stores and web for personalized offers
  • Unified people‑car profiles and purchase journeys for precision marketing
  • O2O: order online, install in‑store, with real‑time notifications and feedback

🚀 未來拓展

🚀 Future Expansion

  • 新商品領域：寵物用品、露營用品、機車部品
  • 國際合作：攜手 Point S，立足台灣、鏈結全球供應鏈
  • 生態擴張：B2B/B2C 並進，供應鏈 500+ 協力廠商共創
  • New Product Segments: pet supplies, camping gear, motorcycle parts
  • International Partner: Point S—rooted in Taiwan, connected worldwide
  • Ecosystem Expansion: B2B & B2C in parallel with 500+ partner suppliers

📬 聯絡資訊

📬 Contact

Car1 車麗屋 ｜ www.car1.com.tw

Car1 ｜ www.car1.com.tw

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